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Improving Profitability in Digital Marketing and Advertising Agencies

Posted by Sinead Hayes on Jul 1, 2015 1:28:56 PM

The key challenges and some advice for improving profitability for Digital Marketing & Advertising Agencies



The shift to digital has advertising and marketing agencies undergoing a rapid transformation as retainers and mark-ups give way to fee and performance-based revenue, monitoring project profitability and employee performance becomes imperative. Yet many agencies rely on disparate management and billing systems, leaving agency leaders without a single actionable view of their business.

This blog article explores the world of digital advertising and marketing and the key challenges that many organisations face:

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