The key challenges and some advice for improving profitability for Digital Marketing & Advertising Agencies
The shift to digital has advertising and marketing agencies undergoing a rapid transformation as retainers and mark-ups give way to fee and performance-based revenue, monitoring project profitability and employee performance becomes imperative. Yet many agencies rely on disparate management and billing systems, leaving agency leaders without a single actionable view of their business.
This blog article explores the world of digital advertising and marketing and the key challenges that many organisations face:
